So what’s in store for all car-lovers? It’s likely to be a luxury hybrid SUV! The company is determined to fill in that vacant spot with an excellent vehicle that will appeal to a wider scope of buyers.
A New Model to Fill in for the Mulsanne
Following the retirement of the Bentley Mulsanne, the British brand had the opportunity to replace it with a new and exciting model. Although there are no specifics as of yet, the chairman and CEO of the company, Adrian Hallmark, stated that serious thought is being given to launching a new SUV. He explains that the global four-door sales have been dwindling over the course of the last 20 years, making it unjustifiable to invest in developing a direct replacement for the sedan. As always, the company has great plans for change and modernization, and the development of a new model.
What Bentley Is Planning
The CEO explained that, based on last year’s sales and other important marketing factors, it became apparent that both premium and luxury- car buyers are more drawn to buying SUVs than sports cars at this time. Developing another sedan or sports car that will meet technological, emissions, and crash requirements is just as costly as developing a vehicle that will appeal to a wider range of buyers.
That’s part of why the company is thinking of developing an SUV instead.
The new Bentley model will be launched after the company’s first purely electric vehicle, which is expected in 2025. The company plans to phase out the W-12 engine soon and provide a hybrid option for every model by 2023.