Pickup trucks are at the center of the automotive universe right now, because people keep buying them. The truck world will be getting a dose of the innovative, tech-filled, and highly-capable pickup truck that is the 2024 Ram 1500 REV on Super Bowl Sunday. The automaker just released images, specs, and information on some of its most exciting innovations coming to the pickup for the upcoming model year. As you may have guessed, we will discuss those exciting features and how they compare to the competition.
Trucks Sales Hitting the Roof
The car industry has seen some crazy changes over the past few years. There has been unprecedented growth in the number of people buying electric vehicles, hybrid cars, and self-driving cars. However, throughout this entire time, one market stayed strong – trucks! In fact, truck sales have actually gone down by less than 1% since 2009. Yes, you read that correctly — despite all of these new kinds of vehicles on the market, trucks are still selling well around the world. And it’s no wonder why – trucks are practical for everyone from farmers to families looking for a way to move cargo around their community.
The Target Market Is Exploding
If you want to understand the pickup truck, you have to understand its obsession. Pickup trucks were once for farmers and ranchers who needed something that could plow a field. Now, pick-up truck buyers are more eclectic than ever before with many different factors influencing their purchase. Another reason why people are more inclined towards buying trucks for their everyday use is that they are powered by fossil fuels. In fact, it has been seen that more and more female drivers are purchasing trucks. People are shifting from SUVs to trucks pretty quickly. If you are also planning on owning a truck, check out the new 2024 Ram 1500 REV.